self-distancing’, in which you adopt a third-person perspective. Instead of asking “Why did I fail?” I might ask “Why did David fail?”, for example. Multiple studies by psychologist Ethan Kross at the University of Michigan show that self-distancing helps to soften our negative emotional reactions, allowing us to view upsetting events more objectively. In this case, it should mean that the failure feels less threatening to the ego, so that we can better analyse the reasons for the disappointment – without having sour grapes or defensively hiding our heads in the sand.