Fortunately, many designers and manufacturers appear to be rising to the challenge. "In the 60s, there was this really positive vibe about plastics because of everything they enabled, and now we find this positive spirit in the many attempts to try to tackle the problem. So many designers are doing material research. Scientists are working with enzymes that can break down plastics, manufacturers are taking action, not only for the greenwashing but because they know there is a problem, and that they need to act," says Eisenbrand.