Luts echoes this sentiment, saying she loves that Uman makes videos on Instagram’s Reels feature. “I would spend hours going through her stuff, because it was all right there, but it was short-form and actionable.” And while many influencers offer paid, individual consulting services to monetise their channels, much of their advice is free to consume – another benefit that makes these social-media coaches both appealing and accessible to younger audiences.
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