“We’re more likely to compare ourselves to similar people,” agrees Selin Kesebir, an associate professor of organisational behaviour at London Business School. “If I’m a 30-year-old woman, I’m going to compare myself to another 30-year-old woman, and I am going to get my cues about whether I’m on the right track, whether I’m doing the right things, whether I’m living my life the right way from her.”
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