Present economic conditions may also lend to why Gen Z and millennials are eager to advocate for themselves in way older generations may not have, says Kyle Brykman, an assistant professor of management at the University of Windsor, in Ontario, Canada. As workers have had the upper hand in the labour market in recent years, priorities have shifted so workers of all ages are considering access to perks, such as flexibility, when they didn’t before; at the same time, these workers are aware that they have other job prospects if employers don’t hear them. Simply, it's easier to have confidence advocating when workers know replacing them is difficult and expensive. "It's a seller's market, not a buyer's market," says Shaw.
