Even if influencers lack their own extended professional tenure, and often don’t hold credentials like coaching certificates, experts say they have qualities that make followers trust them. Uman worked as a marketing manager at global beauty company L'Oréal for more than a decade; Sindhu Batra holds an MBA from Imperial College Business School in London, and served as a senior consultant at UK-based management consultancy Moorhouse. Both women started out career coaching while working at corporate jobs, and both quit their former positions in 2021 to focus full-time on their own businesses, which took off during the pandemic.
