Even if influencers lack their own extended

Even if influencers lack their own extended professional tenure, and often don’t hold credentials like coaching certificates, experts say they have qualities that make followers trust them. Uman worked as a marketing manager at global beauty company L'Oréal for more than a decade; Sindhu Batra holds an MBA from Imperial College Business School in London, and served as a senior consultant at UK-based management consultancy Moorhouse. Both women started out career coaching while working at corporate jobs, and both quit their former positions in 2021 to focus full-time on their own businesses, which took off during the pandemic.