Career influencers on TikTok and Instagram general

Career influencers on TikTok and Instagram generally create content around a wide range of work-related subjects. Many of these creators post advice-driven videos, coaching people through topics such as finding new jobs or getting promotions.A common theme is how to ask for a higher salary in a job offer. In one of Sindu Batra’s videos, she acts out both the parts of a hiring manager and an interviewee asking for better compensation, essentially giving her audience a script to use themselves. “You have a very short window to negotiate a higher salary if it’s not what you were expecting,” she writes in the caption. Other times, creators focus o