Both a competition and a trade show, the Wagyu Olympics always starts with a theme. For the 2022 event, the theme roughly translates to "shining a spotlight on the power of regional Wagyu beef", which aims to highlight the diversity of Wagyu beef throughout the country. This year's competition takes place 6-10 October and will see 41 prefectures competing for the best Wagyu, with the show attracting nearly half a million people during the five-day event.