There has at times been a similar apprehension about bought peat-free growing media. "Very often, if you do buy the very cheap ones, they are less good," says Conroy. "And they might be a different quality from one year to the next." She thinks the upcoming ban in England will help with this – companies who previously sold peat-free growing media on the side will now need to make it their main business, plus the price of the next-generation alternatives will likely drop.