Z fashion influencer Milan Mathew

North American Gen-Z fashion influencer Milan Mathew – whose family comes from Kerala in south India – turns to social media to represent her Malayali culture. Mathew says that there is a lack of South Asian, and especially Malayali, representation in the Western fashion industry, and with her more than 800,000 followers on TikTok, her sari videos, she says, play a part in establishing the Malayali rendition. In one of her videos, with more than 8 million likes, Mathew wraps her sari over leggings instead of the traditional petticoat.